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How to succeed in email marketing

Many think email marketing has become an antiquated form of delivery and the ability to succeed in email marketing is a thing of the past.  In a fast pace growing era of social networking and instant short hand communication, can one still succeed in email marketing?  Believe it or not research shows that users still love their emails if the content is delivered well.  It all starts with an attention grabbing subject line, then moves to the content of the email itself.  This much is true, the average persons attention span has gotten relatively shorter in this era of speed communication and delivery so it’s best to convey your message in graphics if possible.

email symbol on row of colourful envelopes  Get to the point.

If you do go the graphics route, keep it clean, modern and relative to what you are promoting.  Showcase 1 or 2 of your top events and do not go over board with options.  Give the user 4-7 choices.  Ticket Platform email marketing email templates are a great way to go.  They are designed for optimum call to action and ultimately towards a conversion.  How about the number of times you should hit your audience.  Research shows that the soft spot is somewhere between one to two times a month, anymore and they remove you or tune you out.  Setup your campaigns every quarter and know they are taken care of.  Ticket Platform’s email marketing service is turn key.  Pick your templates and events for each template and Ticket Platform will create each design for you, promoting your events and even manage and sent out the email through your 3rd party service like Constant Contact.

Here are a list of Top Email Marketing Companies that can house your client lists and even provide their own templates.  Of course we recommend you use a custom ticketing template to make sure your message is clear when delivered to your clients.

  • iContact
  • Benchmark Email
  • Constant Contact
  • Pinpointe
  • GetResponse
  • Mailigen
  • VerticalRespon
  • Mad Mimi
  • GraphicMail
  • Campaigner

 

 

 

 

 

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