Having customized hundreds of Ticket Sites for Ticket Network these past 5 years, these are Ticket Platforms 5 Golden Rules to help you succeed in the online world of the secondary ticket market.
One – Customize SEO Friendly sites convert better. But make sure you have in depth analytics and conversion friendly checkout pages. Guide the user to the finish line.
Two – An easy and well equipped CMS (Content Management System) takes the mystery out of the complexity of working on the web.
Three – Have a realistic online marketing plan. Start small and build. Spend time in your social network world communicating with your fans not always selling to them.
Four – Make sure you have a team behind you in the online environment not a one man show. The one man show takes a little longer to get back to you.
Five – Apply the same principles of reciprocity in your online business as you do in your over the phone or store front business. The laws of karma apply in both fields.