Google Adwords / PPC Setup & Training Center

Pay-Per-Click (PPC) advertising is simply the quickest way to drive traffic to your site.  It is a turn-key internet marketing solutions, you may notice these ads running to the right or top of the organic results, the SEO results (search engine optimization) in the main body of search engines.  The important thing to know about PPC is that if not set up correctly or if you go in without a game plan it can be a costly experience.  These “sponsored links” as often referred to, can eat up one’s budget fairly quickly with nothing to show for it if you do not prepare ahead of time for your campaigns. 

That is exactly what we do at the Ticket Platform online marketing department.  We take care of everything from A-Z in setting you up with Google and or Yahoo, run diagnostics on the keywords you want to market and make sure you are picking the best keyword variables for the best return. Then our experienced PPC technicians will write proven campaigns for the right keywords.  We will then test and evaluate your landing pages and make sure your checkout pages are set up for best results in conversion.  Finally all your analytics codes will be taken care of so you can see get a clear snapshot on what’s working and what’s not.  We also provide coach hours to help you get off the ground with our Gold and Platinum startup programs, you also can continue to purchase training hours until you are ready to hit the ground running with your PPC campaigns, this time feeling more confident about what you are doing and not simply maneuvering in the dark.

Ticket Platform bridges the gap between you, the advertiser, and the search engine by taking the manual work out of your hands and supplying you with critical metric and performance data to improve search engine ranks  no matter if it’s in Pay Per Click Advertising or SEO Search Engine Optimization.

Here’s an overview of what the packages include.  Click on the actual package for further details including pricing:

• Google Analytics and Webmaster Tools account set up
• Development of keyword lists and ad creative
• Analysis of budgets and keyword bids
• Recommendations for landing pages
• Recommendations for checkout pages
• Analytics and Conversion code set up
• Continued optimization of the entire campaign.

Please note that Pricing for ads varies depending on the level of competition for the keywords within our industry.  Generally the cost of clicks can be as low as $.05 per click, or as high as $25.00 per click.  Cost-Per-Click (CPC) is based on many different factors, and is not always as high as your bid. Sometimes your history with Google and other factors play a role in your ad placement.  Google rewards you for bids on your specific keyword and the more effective your ad seems to be, some of these factor bid into how high your site will rank in the paid search results.